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This alleviated a lot of the work of initially getting to know someone and provided some confidence that further efforts were well-invested.

Here’s the whole page with the middle cut out: Before diving deep into sketches and wireframes, I wanted to better understand the users and their sentiments around the current interface, and determine the greatest opportunities for improving the matchmaking system.This is also a feature that separates Ok Cupid from many of its competitors (free dating apps such as Tinder, Bumble, Coffee Meets Bagel), who do not support longer written profiles. Ok Cupid gives users many filters through which to search for potential matches.Filters range from how much a user smokes or drinks to whether they want kids, to their ethnicity and level of education.With many moving parts, the visibility of system status becomes all the more critical. Ok Cupid’s matchmaking algorithm is driven entirely by user input.If the user makes a mistake, their results with the app will suffer.Using the user-centered design (UCD) process, I designed new features for the Ok Cupid dating app.

The goal was to improve the quality and accuracy of the product’s matchmaking. Tools used: Balsamiq, In Vision, Optimal Sort, Type Form, Skype, Trello, Dropbox Paper, (lots of) real paper.

While these search filters are standard in many dating apps, Ok Cupid is still one of the few free apps that offer this degree of flexibility and options. Ok Cupid boasts a large pool of active profiles, especially in large metropolitan areas.

This greatly increases the chance of finding a specific kind of profile.1) Match Quality.

Q: Have you read the article on how the match algorithm works?

Q: If I said by answering 1000 match questions Ok Cupid can find you the love of your life (i.e. )Q: What do you find most difficult or frustrating about using Ok Cupid’s Match Questions From the perspective of users, Ok Cupid has several strengths that stand out among their contemporaries.

I surveyed 26 people and conducted 7 phone interviews with real users of Ok Cupid.“It’s good at weeding out obvious incompatibilities e.g.